SEGA Shop Europe Kicks Off Black Friday Sales

SEGA Shop Europe Kicks Off Black Friday Sales

To celebrate Black Friday, the official SEGA Shop Europe has kicked off a week long Black Friday sale.

From November 25 to December 1, 2019, you could get discounts on various Sonic the Hedgehog merchandise at the shop.

Full details below:

We’re rolling around at the speed of sound at SEGA – so much so that we’re Jet Set ready to go with tons of fantastic deals for Black Friday at SEGA Shop Europe!

Available from November 25th – December 1st, there’s tons of official SEGA goodies to get your paws on – including Dreamcast and Mega Drive clothing, collectible anniversary coins, t-shirts, and more!


Whether you’re buying for yourself or a fellow SEGA fanatic, these Black Friday deals truly are worth going Crazy (Taxi) for!


3 for 2 on all socks!
Do you have a Sonic the Hedgehog fan in your household? What about Golden Axe or Alex Kidd? Or how about the Dreamcast or Mega Drive?

Treat your loved one (or your lovely self) for Christmas with our official SEGA socks – and they’re 3 for 2, just for our Black Friday deals!

Official SEGA socks available here

Half price off all keyrings and beanies
It’s time to start stocking those stocking with some SEGA, err… stock!


Our full range of officially licensed SEGA keychains and beanies are ½ price this Black Friday, making it the perfect opportunity to nab yourself some high quality collectibles and warm winterwear!

Keychains available here / beanies available here



Buy one collectible coin – get the other free!
Celebrate 25 years of Knuckles and Amy with the official collectible anniversary coins!

This Black Friday deal lets you pick up both for the price of one, making them perfect gifts for yourself or a friend!

Collectible coins available here



Up to 50% off all t-shirts!


Sonic the Hedgehog, Golden Axe, Alex Kidd, Mega Drive, Dreamcast… and more!

These high quality t-shirts representing classic SEGA series’ and consoles have always been an amazing deal, but with up to 50% off the entire range, there’s never been a time to add some to your wardrobe!

SEGA t-shirts available here

Buy a Dreamcast/Mega Drive hoodie, get the matching beanie free!

Wrap up warm for Christmas with these official console hoodies! Celebrate the classics with these premium quality, unisex Dreamcast and Mega Drive designs.


Exclusively for Cyber Monday, if you purchase one of these console hoodies, you’ll get the matching beanie (worth £9.99) completely free!

Dreamcast hoodie available here / beanie available here
Mega Drive hoodie available here / beanie available here