Shigeru Miyamoto, the legendary creator of Super Mario and The Legend of Zelda, has some harsh words for the video game industry.

During CEDEC 2018, the Nintendo fellow warned companies to stop overcharging players with the Free to Play model (microtransactions). He advises them to deliver games at a fixed price instead. Miyamoto believes this will create sustainable businesses in the long run.

Unfortunately for Nintendo, the fixed price model hasn’t been a success for Super Mario Run. Fire Emblem Heroes, which follows a Free to Play model, is the company’s top grossing app.

Here are Miyamoto’s full comments on the matter:

We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits. I can’t say that our fixed-cost model has really been a success. But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.

It’s necessary for developers to learn to get along with. When seeking a partner for this, it’s important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them.