The industry numbers are in, and it looks like Nintendo has maintained its position as the first runner-up in the world of videogame TV adverts.
According to VentureBeat, Nintendo remained the second most-viewed gaming brand on television from 16 July – 15 August 2020. The company was stilling giving a bigger advertising boost to Paper Mario: The Origami King during this period – but this paled in comparison to Sony’s continued promotion for Ghost of Tsushima.
Here’s a more detailed breakdown for Nintendo below, courtesy of VentureBeat:
- 289.5 million ad impressions from 19 TV spots, across 2,360 airings
- Nintendo had 6 of the top 10 gaming ads by impressions
- This was led by “Put the World Back in One Crease,” promoting Paper Mario: The Origami King (shown below)
- Nintendo focused on a variety of other games in “My Way” spots for titles such as Mario Kart 8, Super Smash Bros. Ultimate, Animal Crossing, Super Mario Odyssey, and more
- Over 90% of impressions for Nintendo spots were delivered on kid- and family-focused networks such as Nick, Disney Channel, and Cartoon Network (among others)
We’ll report back as we hear more in the future. Stay tuned.
poncle has announced some major updates for Vampire Survivors. The game is now being renamed…
Publisher Atari and developer Pipeworks have announced Godzilla: Destroy All Monsters Melee Remastered. The title…
Capcom has announced they are bringing Monster Hunter Wilds to Switch 2. Originally released last…
SEGA has announced the next season of DLC for Sonic Racing: Crossworlds. As detailed previously,…
Publisher SEGA and developer Creative Assembly have announced a sequel to Alien Isolation. Alien Isolation…
Capcom has announced a remake of Resident Evil: Code Veronica. The remake is simply titled…