It looks like fans of the iconic Snorlax can look forward to receiving more love in the near future.

The Pokemon Company has launched an official Twitter account and website for Project Snorlax, with the official logo shown above. While exact details about this new initiative are not available yet, the Twitter account promises to “deliver the cuteness, coolness, and loveliness” of the Sleeping Pokemon.

今日は #世界睡眠デー 💤
“いねむりポケモン” にぴったりなこの日から、 #カビゴン を応援する期間限定プロジェクト「 #プロジェクトカビゴン 」が発足します✨

これから、カビゴンのかわいさ・かっこよさ・愛らしさを全力で、たまーにうとうとしながらお届けしていきます！ pic.twitter.com/XfrXibcy10

— 【公式】プロジェクトカビゴン (@project_kabigon) March 17, 2023

Previously, The Pokemon Company kicked off Project Eevee in 2017 and Project Piplup in 2021, both of which expanded to include various promotions, events, merchandise, and more. We’ll just have to wait and see if Snorlax gets a similar amount of attention through Project Snorlax!