Pokemon Center Pop-Up Store Returning To London In April 2024

It looks like Pokemon fans in London can look forward to grabbing some lovely merch in the near future!

As per a report by VGC, The Pokemon Company has announced that the Pokemon Center pop-up store will return to London from 4 – 7 April 2024, as part of the 2024 Pokemon Europe International Championships taking place at ExCeL London. The store will be open from 10am to 8pm each day, except for 7 April where it will close at 4pm.

The store will be open to the general public and will not require a competitor or spectator badge to enter, although entry to the store will require a reservation. Currently, The Pokemon Company has not shared specifics about how to make a reservation to enter the store.

We’ll report back if we hear more about the store this year. Stay tuned.