Ring Fit Adventure Ironically Helped To Boost Fitness Boxing Sales By 130% In Japan

Ring Fit Adventure Ironically Helped To Boost Fitness Boxing Sales By 130% In Japan

Today we have some interesting news to share with you about Fitness Boxing and Ring Fit Adventure, two fitness games for Nintendo Switch.

First, some background information – Fitness Boxing is a boxing game developed by Imagineer and released for Nintendo Switch in December 2018 in Japan, while Ring Fit Adventure was developed by Nintendo and released in October 2019.

Usually when a new game in the same genre comes out in the market, many expect the new game to cannibalize the sales of the old game(s). That was what a representative at Imagineer expected to happen. However, the opposite came true for Fitness Boxing – an Automaton report says sales for Fitness Boxing increased by 120 – 130% on the week Ring Fit Adventure launched.

Also more impressively, Fitness Boxing managed to keep up its sales pace after it saw its sales grow in October. It continues to do so as we enter the holiday season.

When the Imagineer representative was asked why that’s the case, they gave five reasons that could explain the bump in sales:

  • Fitness Boxing was the fastest game to launch in the fitness genre for Nintendo Switch
  • The reviews for Fitness Boxing were great. The game is also “tough” on fitness, and helped to fulfill people’s fitness needs.
  • The Fitness Boxing demo, though short, helped to convey the “tough” aspect of Fitness Boxing to potential customers
  • The game helped to fulfill the fitness needs of voice actresses
  • Many positive outcomes (such as weight loss) shared on social media

What do you think? Let us know in the comments.