SEGA Announces “Fearless: Year Of Shadow” Campaign For 2024

SEGA has announced a special campaign to celebrate Shadow The Hedgehog in 2024.

The campaign is titled “Fearless: Year Of Shadow”, and serves as a follow-up to 2023’s “Fast. Friends. Forever” campaign that celebrated Sonic’s allies. Aside from making appearances in Sonic X Shadow Generations and the Sonic The Hedgehog 3 live-action film, Shadow will be featured in a number of other special events and campaigns. This includes an exibition for a real-life motorcycle based on the one he rides in the games, mobile game tie-ins, LEGO sets, and more.

You can check out a run-down below, via SEGA:

Today, SEGA announced its latest campaign Fearless: Year of Shadow to celebrate the amazing fans of Sonic and Shadow. Last year, SEGA launched the Fast. Friends. Forever program, which highlighted the special bond that Sonic and friends Tails, Knuckles, and Amy Rose share with their fans.

This year the focus shifts to everyone’s favorite brooding hedgehog, Shadow, who is set to star in the upcoming video game, SONIC X SHADOW GENERATIONS, as well as the highly anticipated movie, “Sonic the Hedgehog 3”, later this year. The campaign celebrates what it means to be Fearless and embracing your inner Shadow by bravely facing challenges head on.

To kick off the campaign, SEGA has created a bold launch trailer featuring original music that celebrates Shadow and the fearlessness of his fans, and you can watch it above.

The Fearless: Year of Shadow continues throughout the year with a variety of action-packed activations including:

Motorcycle Tour – Check out the custom-built Shadow-inspired motorcycle, set to appear at MotoGP and more! Stay tuned for future dates and follow the Fearless website for more locations!

MotoGP – Come see Shadow’s motorcycle at our display in the MotoGP Fan Zone this weekend in Austin, TX and again in the UK this August. Stay for some fearless motorcycle action at the world premier event. Get your tickets here!

Shadow X Sonic Generations

Shadow the Hedgehog is back with Classic and Modern Sonic in SONIC X SHADOW GENERATIONS, an all-new collection featuring two unique experiences! Play as Shadow the Hedgehog in a brand-new story campaign and tackle iconic 2D and 3D stages as Classic and Modern Sonic in a newly remastered version of SONIC GENERATIONS.

Mobile Game Events

Play the Fearless mobile events in Sonic Forces and Sonic Dash for a chance to unlock powerful Shadow variants including Super Shadow, Vampire Shadow, Sir Lancelot, and Dragon Hunter Lancelot!

LEGO

Shadow the Hedgehog fans can create endless stories with the LEGO® Sonic the Hedgehog™ toy set and make a fun Shadow the Hedgehog Escape plan!

Sonic Speed Café

Sonic Speed Café, the official Sonic the Hedgehog themed restaurant, is serving up new locations, menu items, merch and much more! Featuring Shadow product themes, photo opportunities and menu items, fans can come celebrate the year of Shadow! Stay tuned for updates!

IHOP

Enjoy Shadow’s Chaos Chocolate Pancakes at your local IHOP until May 5!

Sonic Symphony World Tour

Experience the magic of Sonic’s greatest moments on the big screen with a rock band and live symphony orchestra. The world tour will now feature original Shadow scores along with some of his coolest moments on screen.

Be sure to keep an eye on the website and the Sonic social channels for more updates as Fearless: Year of Shadow unfolds.