During Nintendo’s 79th annual general shareholders meeting, Nintendo talked about why they filed a lawsuit against Go Kart company MariCar who were unofficially using Mario Kart to promote their business.
Previously, we reported that Nintendo finally won its lawsuit against MARI Mobility Development Co., Ltd – which was infringing on Nintendo’s Mario Kart IP in order to advertise its own go-kart business. Now, it looks like penalties are in order – and the price just got steeper than ever.
Mari Mobility, previously known as MariCAR, has registered two trademarks in Japan. Mari Mobility is a company infamous for renting out their Mario style go-karts to tourists in Tokyo, and they were sued by Nintendo last year.
It is all just fun and laughter when you crash in Mario Kart but things are quite different in real life. In Tokyo, where MariCar, a Mario Kart themed Go-Kart business, plough through the streets, accidents can mean huge damages. Drivers have previously knocked onto Police boxes, walls, and more recently, a fish and chips storefront.