It looks like Sonic the Hedgehog is off to a running start at the box office!
Data on the movie’s earnings is pouring in, with the film netting $3 million on its preview night on Thursday evening – and raking in $17 million total by the middle of its opening day! In contrast, Detective Pikachu earned $5.7 million on its preview night last year.
According to analysts, this strong performance will only continue over the film’s opening weekend. Currently, they estimate that the film could bring in around $45 million in that time frame. This would give Sonic the Hedgehog one of the best domestic opening weekends for a videogame-based movie, behind Detective Pikachu ($54.3 million) and Lara Croft: Tomb Raider ($47.7 million).
A further projection also places the film’s sales at $55 million by its first four days in theaters.
All in all, it looks like the redesign and subsequent marketing push has pushed the film toward a bountiful success! We’ll report back as we here more about how Sonic the Hedgehog performs in the coming weeks.