Random: General Mills Cereal Pokemon TCG Promotion The Latest Target Of Collectors/Scalpers

Last month, The Pokemon Company started a collaboration with General Mills to package some exclusive Pokemon Trading Card Booster packs in select brands of cereal for a limited time.

Much like the previous Mcdonald’s tie-in, these boxes of cereal have become the new target of Pokemon TCG collectors and scalpers eager to get their hands on these lucrative cards. Not only have there been reports of people buying up entire pallets worth of cereal to farm for cards, but some have even taken to ripping open the boxes inside stores, palming the cards but leaving the cereal intact.

Due to the latter, some stores have apparently started adding extra security packaging to their cereal boxes, they kind normally reserved for much more expensive and valuable items:

Naturally, the cards have already begun to appear on auction sites such as ebay at absurd asking prices. At the time of this writing, it remains to be seen if The Pokemon Company or General Mills will be taking any further steps to mitigate this issue, as Mcdonald‘s did when it was facing similar problems with its Happy Meal tie-in.

What do you think? Let us know in the comments.